Profit Driven Business Analytics

A Practitioner's Guide to Transforming Big Data into Added Value

Authors: Wouter Verbeke, Cristian Bravo, Bart Baesens
Publisher: Wiley and SAS Business Series
Get it on: Amazon
ISBN-13: 978-1119286554 | ISBN-10: 1119286557

Maximize profit and optimize decisions with advanced business analytics

Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models.